The Digital Commerce & Marketing Department trains students in strategies to drive traffic, engage audiences, and convert leads into customers. It covers SEO, SEM, social media management, email marketing, influencer marketing, affiliate marketing, and e-commerce optimization. Students also explore AI-driven personalization, neuromarketing, and cross-cultural communication to craft campaigns that resonate globally while leveraging data analytics for decision-making.

• Search Engine Optimization (SEO): Improving website rankings on search engines like Google.
• Search Engine Marketing (SEM): Running paid ad campaigns on platforms like Google Ads.
• Social Media Management: Creating and managing content on platforms like Facebook, Instagram, LinkedIn, and TikTok.
• Influencer Marketing: Partnering with influencers to promote products or services.
• Email Marketing: Designing and executing email campaigns for customer retention and acquisition.
• Content Marketing: Developing valuable content to attract and engage audiences.
• Affiliate Marketing: Collaborating with affiliates to drive sales or leads.
• Analytics & Reporting: Tracking campaign performance and deriving actionable insights.
• Community Management: Engaging with users and fostering brand loyalty.
• Crisis Management: Handling negative publicity or PR crises on digital platforms.
• Chatbot Marketing: Using AI-powered chatbots for customer engagement and lead generation.
• Voice Search Optimization: Optimizing content for voice-activated devices like Alexa or Google Assistant.
• Social Commerce: Integrating shopping features directly into social media platforms.
• Live Streaming & Events: Hosting live events or webinars to engage audiences in real time.
• User-Generated Content Campaigns: Encouraging customers to create and share content about a brand.
• Dark Social Analytics: Tracking shares and interactions that occur via private channels (e.g., WhatsApp, email).
• NFT Marketing: Leveraging non-fungible tokens (NFTs) for promotional campaigns or brand activations.
• Geo-Targeted Advertising: Delivering ads based on users’ geographic locations.
• Reputation Management: Monitoring and improving a brand’s online reputation.
• Psychographic Segmentation: Dividing audiences based on personality traits, values, and interests.