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AI, Emerging Technologies & Innovation (AETI) DEPARTMENT

Explores artificial intelligence and emerging tech innovations.

About AI, Emerging Technologies & Innovation (AETI) Department

The AI, Emerging Technologies & Innovation Department explores cutting-edge advancements such as AI, VR/AR, blockchain, IoT, quantum computing, and the metaverse. Students experiment with generative AI, synthetic biology, space tech, and human augmentation, preparing them to innovate across industries. The focus is on understanding how these technologies reshape digital ecosystems and addressing their ethical, societal, and practical implications.

  • Artificial Intelligence & Machine Learning: Developing AI-powered solutions like chatbots, recommendation systems, and NLP tools.
  • Blockchain & Cryptocurrency: Exploring decentralized applications and digital currencies.
  • Internet of Things (IoT): Integrating connected devices for smart solutions.
  • Augmented Reality (AR) & Virtual Reality (VR): Creating immersive experiences for training, gaming, or marketing.
  • Robotics & Automation: Designing robots and automating repetitive tasks.
  • Quantum Computing Research: Investigating potential applications of quantum technologies.
  • Edge Computing: Processing data closer to the source for faster insights.
  • Smart Contracts Development: Automating agreements using blockchain technology.
  • Generative AI: Using AI to create content like images, text, or music.
  • Technology Ethics & Governance: Addressing ethical concerns related to emerging tech.
  • Swarm Intelligence: Studying collective behaviour in decentralized systems (e.g., drones, robots).
  • Synthetic Data Generation: Creating artificial datasets for training AI models.
  • Human-AI Collaboration: Exploring ways humans and AI can work together effectively.
  • Neuro-morphic Computing: Developing hardware inspired by the human brain for AI applications.
  • Digital Twins for Healthcare: Simulating patient conditions for personalized treatment plans.
  • Smart City Solutions: Applying AI and IoT to urban planning and infrastructure management.
  • Autonomous Systems: Designing self-driving cars, drones, or other autonomous machines.
  • Emotion AI: Detecting and responding to human emotions using AI (e.g., facial recognition, voice tone).
  • Ethical AI Development: Ensuring AI systems are fair, transparent, and unbiased.
  • Biometric Authentication: Using biological traits (e.g., fingerprints, facial recognition) for secure access.

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dMAC (Digital Media and Analytics Centre) is a new concept to enable the youth through cutting-edge Skill-Based trainings encompassing full spectrum of Digital Media and Analytics utilizing latest technologies and Artificial Intelligence (AI).

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Departments
  • Universal Media Creation
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  • Data Science, Analytics & Business Intelligence (DaSABI)
  • AI, Emerging Technologies & Innovation (AETI)
  • Applied Psychology in Digital Media (APDM)
  • Digital Journalism & Mass Communication
  • Cybersecurity, Privacy & Compliance
  • Digital Strategy & Project Management
  • Entrepreneurship & Innovation Incubator
  • Research and Development in Digital Media & Analytics (R&D in DM & Analytics)
Join Us
  • As Academic Staff
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Contact Us
  • +92 (42) 3544 0889
  • +92 (332) 6113 555
  • info@dmac.ac.pk
  • 9 Noon Avenue, Block C, Muslim Town,
    Lahore, Punjab - Pakistan
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