This comprehensive course covers everything you need to master Search Engine Optimization (SEO) and drive organic growth to your website. Starting from the fundamentals of how SEO works, students will progress to advanced techniques including on-page optimization, keyword research, competitor analysis, content strategy, backlink building, and technical SEO. By the end of this course, learners will be equipped with the strategies used by top-ranking SEO agencies and gain practical insights into how to rank on page 1 of Google—even for highly competitive keywords.
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Graduates of this comprehensive SEO program will be equipped with the skills and tools to launch successful SEO campaigns forwebsites across any niche. They will be capable of optimizing websites to rank on the first page of Google through effective keyword research, content strategy, on-page and off-page SEO, technical audits, and performance tracking. Whether building their own online presence, working as freelance SEO consultants, or managing SEO for agencies or businesses, students will be prepared to drive measurable traffic growth, improve search visibility, and deliver tangible results in a competitive digital landscape. The basics Of Search Engine of Engine Optimization
Individuals and entrepreneurs looking to grow their online presence through organic search. Website owners aiming to rank on page 1 of Google using proven SEO techniques. Freelancers and digital marketers who want to offer professional SEO services to clients. Anyone interested in mastering keyword research, content creation, backlinking, and technical SEO for long-term success. Individuals interested in work from home opportunity especially Female, Students and Part time job seeker. Understand how SEO works and why it’s essential for long-term digital growth. Be able to structure and optimize a website to rank on the first page of Google. Master keyword research and competitive analysis to uncover high-traffic opportunities. Learn how to generate 100s of blog content ideas that attract and convert. Build high-quality backlinks that significantly improve search visibility. Gain in-depth knowledge of technical SEO to diagnose and fix site issues. Understand the power of internal linking and how it influences rankings. Acquire the skills needed to offer professional SEO services as a freelancer.
General knowledge of computers and internet.
Key SEO terms and concepts.
The importance of SEO for online success.
How SEO impacts your career—whether you’re a freelancer, digital marketer, or entrepreneur.
The role of AI in SEO and how it’s changing the industry.
Success Stories and Market Research.
What is a Keyword and Understanding Its Intent.
How To Access The Free Tool (Google Keyword Planner)
Finding Out What Keywords Your Website Already Appears For.
Semrush Free Version.
How to Determine Keyword Difficulty.
Finding Competitor Keywords.
Using Google Auto-suggest for Keyword Ideas.
Importance of Keeping Keywords Organized.
Validating Keywords Using Google Trends.
How Many Keywords to Target on a Page.
The importance of content in SEO.
Content generation ideas through competition analysis.
Using SEMRush for content ideas.
Researching industry-related blogs for inspiration.
Importance of On page SEO.
Keyword Selection.
Title tag Optimization.
Meta Description Optimization.
URL Optimization.
Content Optimization (H1, H2 and H3)
Internal Linking and External Linking.
Keyword Stuffing.
Keyword Cannibalization.
Image Optimization.
What is Off Page SEO and Why it is important.
What Is Anchor Text & Why Does It Play A Crucial Role In Link Building.
What Pages Should You Build Backlinks To?
Dofollow vs Nofollow links + Real-Time Walk Through Showing You How To Spot Them.
How To Find Out What Backlinks Your Website Already Has?
How To Determine What Makes A Good Backlink?
Guest Posting.
Forum Backlinks
Profile Creations.
Blog Comment.
Social Profile
Image Submission
Introduction to technical SEO.
HTTP vs HTTPS.
How To Set Up Google Search Console?
How To Set Up A Google Analytics Account & Install The Tracking Code
What Is An XML Sitemap And How To Set Up One Up For Your Website
What Is Duplicate Content & How To Check Your Website For it
What Is A 404 Page And How To Find Them On Your Website
What Is A 301 Redirect and How To Set Them Up In Your WordPress Backend
How To Diagnose Your Website For Keyword Cannibalization
What Is Schema Mark Up And How To Add It To Your Website
Why Website Speed Matter in SEO.
Impact of Site Speed in Ranking.
How To Test Your Website Speed?
How To speed Up your Word press Website?
CSS
Java Script
Image Compression
Word press Plugin
Introduction Google Algorithm.
Google Panda
Google Penguin
Google Hummingbird
Tracking terrific.
How To Keep Track Of All Your Backlinks
How To Track Your Rankings
How To Find Out How Much Traffic Your Website Gets
How To Find Out What Country Your Traffic Is Coming From
How To Find Out What Pages Are The Most Popular On Your Website
Events And Conversions
What is SEO audit.
What tools you can use for SEO audit
How To Make a Projects winning SEO audit
Freelancing basics: Platforms, gig creation, and project bidding.
Business communication with clients and project management.
Apply complete SEO knowledge (on-page, technical, content, audits, tracking) to a real website.
Use AI tools and free platforms like Google Search Console, Analytics, SEMrush, etc., to solve real-world SEO challenges.
Create and present a professional SEO audit and keyword strategy.
This comprehensive course covers everything you need to master Search Engine Optimization (SEO) and drive organic growth to your website. Starting from the fundamentals of how SEO works, students will progress to advanced techniques including on-page optimization, keyword research, competitor analysis, content strategy, backlink building, and technical SEO. By the end of this course, learners will be equipped with the strategies used by top-ranking SEO agencies and gain practical insights into how to rank on page 1 of Google—even for highly competitive keywords
Intermediate Level
Certificate of completion
Both On-Campus & Online
12 Weeks
Twice a Week
36 Lectures
Urdu/English (Mixed)
4.7 Stars
dMAC (Digital Media and Analytics Centre) is a new concept to enable the youth through cutting-edge Skill-Based trainings encompassing full spectrum of Digital Media and Analytics utilizing latest technologies and Artificial Intelligence (AI).
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