Ai Assisted ETSY and Digital Marketing

This comprehensive Etsy digital marketing course covers everything you need to know to successfully market your Etsy shop. The curriculum takes you through all aspects of digital marketing specifically tailored for Etsy sellers.

15+

Happy Learners

4.7+ Rating

Ai Assisted ETSY and Digital Marketing

Intro

Who this course is for?

Apply for Registeration

Other Courses

About the course

Etsy is an e-commerce platform focused on handmade products, vintage items, and craft supplies. Founded in 2005, it provides a marketplace for independent sellers to offer unique, often handcrafted goods that aren’t typically found in mass retail.

Key aspects of Etsy include:

Focus on handmade, vintage (at least 20 years old), and craft supply items
A global community of individual sellers and small businesses
Platform for artisans, crafters, and collectors to sell their creations
Categories include jewelry, clothing, home décor, art, toys, and craft supplies
Emphasis on unique, personalized, and custom-made products

Etsy charges sellers listing fees and takes a percentage of each sale while providing them with tools to manage their online shops.

Who this course is for?

For All

Course prerequisites

General knowledge of computers and internet.

Course content

Module 1: Understanding the Etsy Marketplace

The Etsy Ecosystem: Platform overview, seller policies, and fee structure
Target Audience Analysis: Understanding who shops on Etsy and buyer behavior
Competitive Analysis: Research successful shops in your niche
Digital Marketing Fundamentals: Key principles and how they apply to Etsy
Assignment: Create buyer personas for your target customers

Module 2: Creating Your Brand Identity

Brand Storytelling: Crafting your unique seller story
Visual Brand Elements: Logo, color scheme, and typography
Shop Policies: Returns, shipping, processing times
Assignment: Develop your brand style guide

Module 3: Setting Up for Success and Shop Optimization

Shop Name & URL: Choosing a memorable, searchable name
Shop Announcement: Writing an engaging introduction
About Section: Telling your story effectively
Shop Banner & Icon: Designing eye-catching graphics
Assignment: Optimize your shop’s visual elements
Sections & Categories: Logical organization of products
Featured Items: Strategic product highlighting
Shop Updates: Using this feature effectively
Mobile Optimization: Ensuring your shop looks good on all devices
Assignment: Reorganize your shop structure for optimal customer experience

Module 4: Product Photography Essentials and Compelling Listings

Equipment Basics: Cameras, lighting, and backgrounds
Composition Techniques: Angles, styling, and presentation
Photo Editing: Tools and basic techniques
Assignment: Create a product photography setup and shoot one product
Product Titles: Crafting searchable, descriptive titles
Product Descriptions: Writing clear, benefit-focused copy
Pricing Strategy: Value-based pricing approaches
Variation Listings: Managing options effectively
Assignment: Optimize 3 product listings using new techniques

Module 5: Etsy SEO Fundamentals & SEO Strategies

How Etsy Search Works: Algorithm basics and ranking factors
Keyword Research: Finding high-traffic, relevant terms
Long-tail Keywords: Targeting specific customer searches
Assignment: Create a keyword bank for your products
Title Optimization: Placing keywords strategically
Tag Optimization: Choosing the right 13 tags
Attributes & Categories: Selecting the most relevant options
Listing Renewal Strategy: When and how to renew listings
Assignment: Apply SEO principles to 5 listings and track performance

Module 6: Social Media Strategy for Etsy Sellers & platform Specific Strategies

Platform Selection: Choosing the right networks for your products
Content Calendar Creation: Planning your posts
Hashtag Research: Finding relevant, active hashtags
Assignment: Create a 30-day content calendar
Instagram: Visual marketing and Stories
Pinterest: Creating boards and pins that drive traffic
Facebook: Groups, Pages, and engagement tactics
TikTok: Creating trending, product-focused content
Assignment: Launch a focused campaign on your primary platform

Module 07: Email Marketing & Building Your Email List

Opt-in Incentives: Creating valuable lead magnets
Integration Methods: Connecting Etsy to your email service
Package Inserts: Encouraging sign-ups with orders
Assignment: Create a lead magnet for your shop
Welcome Sequences: Nurturing new subscribers
Product Launches: Building anticipation
Abandoned Cart Recovery: Recapturing lost sales
Segmentation Strategies: Targeting specific customer types
Assignment: Design a 5-email welcome sequence

Module 08: Paid Advertising Etsy Ads & External Advertising

Etsy Ads Platform: Understanding the basics
Budget Setting: Determining your advertising spend
Listing Selection: Choosing which products to promote
Performance Monitoring: Key metrics to track
Assignment: Set up a small Etsy Ads campaign
Google Shopping Ads: Leveraging Etsy’s Offsite Ads
Facebook & Instagram Ads: Creating effective campaigns
Pinterest Promoted Pins: Visual advertising strategies
Assignment: Create mock-ups for an external ad campaign

Module 09: Content Marketing & Content Strategy Development

Blog Creation: Setting up a shop-complementary blog
Video Content: Product demonstrations and tutorials
User-Generated Content: Encouraging and featuring customer content
Assignment: Create a content strategy based on your expertise
Guest Posting: Finding opportunities in your niche
Collaboration Strategies: Partnering with complementary creators
Content Repurposing: Maximizing the value of your content
Assignment: Produce one cornerstone content piece

Module 10: Customer Service & Retention & Customer Experience Excellence

Communication Templates: Creating efficient, friendly responses
Handling Difficult Situations: Problems, returns, and negative feedback
Response Time Management: Setting and meeting expectations
Assignment: Create a customer service handbook for your shop
Follow-up Sequences: Post-purchase communication
Loyalty Programs: Encouraging repeat purchases
Referral Systems: Turning customers into advocates
Assignment: Design a loyalty program for your shop

Course Resources

Tools & Software

Photography: Lightroom, Canva, Snapseed
SEO: Marmalead, eRank, Keyword Research Tools
Email Marketing: Mailchimp, ConvertKit, Flodesk
Social Media: Later, Planoly, Tailwind
Analytics: Google Analytics, Spreadsheet Templates

Reference Materials

Etsy Seller Handbook
Platform-specific guides
Marketing templates
Recommended reading list
SEO keyword research guides

Community Resources

Facebook Groups for Etsy Sellers
Reddit Communities
Local Maker Groups
Mentorship Opportunities

Meet the trainer(s)

Adnan Dar

Instructor's Message

Excited to Help You Succeed in Etsy & eCommerce!

Dear Students

Welcome! I’m thrilled to be your instructor for Etsy and eCommerce. Whether you’re just starting or looking to scale your online business, I’m here to guide you through proven strategies to increase visibility, drive sales, and build a strong brand.